BOOMERANGERS: WHO ARE THEY AND WHAT DO THEY DO?

Knowing who your market is is a key to a successful marketing plan.  The buying power of a group of young consumers, known as 

boomerangers, their ages ranging between 18 and 34, presents a new target group for businesses to focus on.   The increased buying power of the boomeranger can be largely attributed to the fact that they are returning to "re-nest" with their parents. Living at home, the 18 million or so young moneymakers find they can save a great deal of their income which would typically go to living expenses. Money otherwise needed to rent can now be spent on any number of consumer products.